Mid afternoon diversion

I recently discovered Floating Sheep, a blog by 3 geographers (two from University of Kentucky) that draws upon Google data to develop fun and informative maps. While I was initially drawn to this post highlighting states bar:grocery store ratio (being from Wisconsin, the trends presented were no surprise), I was also intriguing by this map...
...which compares "minor" vice references for caffeine, alcohol, and tobacco. Tobacco references are noticeably higher in the southeast, particularly in North Carolina, the largest flue cured tobacco producing state.